In 1950, the Gorenje company was created from the District Metal Company (Okrajno kovinsko podjetje) in the village of Gorenje; this company had produced farm equipment and performed blacksmith, locksmith, and mechanical work. Even in its first decade, Gorenje very ambitiously followed an active, forward-looking plan of work concentrated on development and growth. By the end of the 1960s, its openness to new business opportunities had taken it in the direction of producing the household appliances it is known for today all over the world. Its path has taken the company from solid-fuel cookers to electronically equipped household and kitchen appliances. Gorenje has been successful in every period of its history – sometimes its success was seen more clearly in its public profile, other times in its development projects, with the results, meanwhile, reaching into the global sphere.
If at the beginning the company was following the trends of the time, after 1991 it became a challenger focussed on the kind of superior design that stands out in the global market. In the new millennium, its achievements in design, marketing, progressive technologies, and functionality have made it a trendsetter among international companies with highly successful business profiles. In all periods, Gorenje has recognized superior achievements in all areas of life and has adopted an attitude of great social responsibility both in the Velenje area and throughout Slovenia.
The exhibition presents the company’s products and marketing strategies, past and present, with an accent on its vision of the future. It adopts the form of a timeline, with the sections “Follower”, “Challenger”, and “Trendsetter” representing the most distinctive aspects of the company’s development.
Gorenje z vizijo
Opening Hours: Tuesday-Friday: 10:00-18:00; Saturday: 10:00-13:00